MCP analytics From usage to business signals

Distribute and monitor
your MCP on Claude and ChatGPT

See what people want, what works, and where they get stuck. Get alerts on buying intent, product needs, and the behaviors that matter to your business.

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24M+ messages ingested· No card to start·Book a meeting ›

Teams building with Flowlines

  • Collective
  • Praiz
  • Atako
  • Melaya

01 · Live

Watch your MCP being used, as it happens.

Every session from Claude, ChatGPT, Cursor and more: who it is, what they want, and where they came from.

Explore MCP observability
Users0↑ 18%
Sessions0↑ 32%
Live sessionsStreaming
  • STSam T.FieldworkChase an unpaid invoice12s
  • RLRobin L.OrbitResend a receipt41s
  • JMJules M.StudioExplain a failed paymentC1m
  • NFNina F.BrightsideFind unpaid invoices2m

FlowlinesAPP#sales-intent

Buying intent · Northstar is evaluating 80 seats

02 · One session

Open any session. Follow every call.

Maya asked Claude to refund a duplicate charge. Six tool calls, 2.4 seconds, one slow call, and a question your sales team will want to hear.

Explore session analytics
MRSession 7c1e · Maya R.Northstar · billing-mcpClaude2.4 s

Northstar was charged twice for order 1932 in March. Find it and refund the duplicate.

  • ✓get_customerNorthstar · cus_8KQ2118 ms
  • ✓search_orders3 orders in March342 ms
  • ✓get_orderord_1932 · €1,240205 ms
  • !list_paymentsSlow · paged twice601 ms
  • ✓get_invoiceinv_0457 charged twice231 ms
  • ✓create_refund€1,240 refunded702 ms

Thanks. Could we roll this out to our 80-person finance team, with SSO?

Buying intent detected · 80 seats · SSO

03 · Every session

See the patterns across all of them.

Users, AI clients and use cases across every session. Maya’s refund joins the 19% of sessions about duplicate charges.

Explore user analytics
SessionsPer client · last 14 days

0sessions

By client · sessions

Claude3,06942%
ChatGPT2,24731%
Claude Code1,20316%
Cursor83211%

04 · Business signals + real-time alerts

Your next sale.
Your next feature. Your next fix.

Watch buying intent, unmet needs, and custom behaviors in your MCP sessions. Send the finding to the team that can act.

Real-time delivery follows analysis. Or choose a daily or weekly digest.

Explore business KPIs

What should Flowlines watch?

Interactive example · Synthetic data · Last 7 days

Buying-intent incidence7.5%18 of 240 sessions evaluated for buying intentSpot commercial interest before someone fills out a form.

ALERTNotify #sales-intent when a user asks about pricing, seats or a security review

FlowlinesAPPafter analysis · #sales-intent

A user at Northstar is evaluating 80 seats

Asked about the Pro plan, SSO, and rollout timing across 3 sessions this week.

ChatGPT · 3 sessions

Slack · Email · Webhook

Built with privacy controls ↗OpenTelemetry-compatibleYou approve every changeTrust center ↗

05From install to insight

Built for teams that ship MCPs.

Get it in front of users, let your coding agent instrument it, understand what happens, and act on it.

01

Distribute Get your MCP in front of users.

A path from your own website, and a place in the AI marketplaces.

Your website. Their favorite assistant. A compact button with starter prompts and a choice of assistant. The one on this page connects you to Flowlines.

A place in the marketplaces. Follow the listing guides to package and submit your MCP. Then understand the usage that reaches your server.

acme-billing.com/docs

Acme Billing MCP

Use Acme Billing in your assistant

02

Instrument Live in three steps.

1. Connect Flowlines. Choose your assistant and the MCP setup prompt.

2. Run the skill on your repo. Your coding agent handles setup. You review the capture policy and approve the changes.

claude · ~/billing-mcp

› Instrument my MCP

✓Review the server

✓Add instrumentation

✓Verify the first trace

+ 42 lines · 3 filesAwaiting your approval

03

Understand Users, use cases, journeys.

3. Traces start flowing. Deploy as usual. See the users, requests, and journeys reaching your server.

Sessions8,412↑ 32%
Top use casesShare of sessions
Find a customer's unpaid invoicessearch_customers → list_invoices27%
Issue a refund for a duplicate chargeget_charge → create_refund19%
Explain why a payment failedget_payment → get_events15%

04

Act Signals to the right team.

Buying intent to sales, needs to product, failures to engineering.

Real-time delivery follows analysis. Or choose a daily or weekly digest.

Whenbuying intent is detected→#sales-intent

FlowlinesAPPafter analysis · #sales-intent

A user at Northstar is evaluating 80 seats

Asked about the Pro plan, SSO, and rollout timing across 3 sessions this week.

ChatGPT · 3 sessionsView sessions ›

SlackEmailWebhookReal-timeDailyWeekly

Prefer a manual setup? Read the plugin instructions ›

FAQ

Questions, answered.

What does Flowlines show for my MCP?

See who uses your server, which client they use, what they are trying to do, the tools they call, and where journeys get stuck. Open a session to understand the behavior behind the numbers.

Do I need to change my server?

Yes. The Flowlines plugin guides your coding agent through adding OpenTelemetry-compatible instrumentation to your MCP server. It reviews your repository first, and you approve what gets captured and the code changes.

Can Flowlines identify my users?

When your server supplies a stable user or account identity, Flowlines can group activity by that identity. Client attribution depends on the metadata your server receives. Anonymous traffic stays anonymous.

Does Flowlines guarantee a marketplace listing?

No. Our guides help you prepare your MCP for submission. Each marketplace sets its own requirements and decides which submissions it approves.

Does it replace Datadog, Sentry or Grafana?

Keep your infrastructure monitoring, error tracking, and logs. Flowlines adds a view of MCP users, use cases, outcomes, and recurring problems.

Can I get alerts about business signals, not just errors?

Yes. Configure notifications for buying intent, product needs and custom behavior signals. Choose real-time delivery after analysis or a daily or weekly digest, with Slack, email or webhook destinations. Detection depends on the context captured by your integration.

Can I monitor business KPIs with Flowlines?

Track adoption, evaluated outcomes, buying-intent incidence and product needs in analyzed activity. Use notifications for the underlying findings. These are not automatic revenue attribution or arbitrary threshold alerts on billing or CRM metrics.

What does it cost?

Install the plugin for free. The Free MCP observability plan includes 100 analyzed sessions per month with no credit card. Agent and coding-tool monitoring are priced separately from these MCP session plans. See MCP pricing ›

100 MCP sessions / month. Free.

Meet the people
using your MCP.

Connect Flowlines to your assistant. Instrument your server. Learn from your first sessions.

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